The primary objective of every WooCommerce shop is to create sales and revenue. Thus, the step where customers enter their credit card information i.e. the last stage of the client purchase process is likely the most critical. Without it, the purchase cannot be completed, and hence no sales or revenue is generated.
If a consumer arrives at your checkout but does not complete the payment form, all of the time, money, and effort invested in other aspects of your website will be in vain. That is where WooCommerce’s payment gateway comes in. It takes care of the entire payment process effectively in a separate workflow.
Fortunately, as we have progressed into the current age of online surfing, payment gateway alternatives have significantly grown and improved. The days of clumsy payment gateways that were almost hard to deploy safely on the seller’s side and seemed untrustworthy on the buyer’s side are over. Today, we’re going to offer you a hand and break down the payment gateways we believe are the finest for your WooCommerce business.
What is the definition of a payment gateway?
To start, let’s define what a payment gateway is. A payment gateway is software that payment service providers use to handle online purchases made via a merchant’s website (the seller). It enables clients to input their payment information (i.e., credit card number) and purchase things from your eCommerce business. A good payment gateway should be quick, simple to integrate, and economical while also using the latest encryption technology to protect the security of your clients’ data along the payment journey.
So what aspects should be considered while choosing the WooCommerce payment gateway? We looked into this query on the WooCommerce payment gateway page. And, although there are other things to consider, WooCommerce has narrowed it down to three primary ones:
Cost
Each payment gateway has its own set of startup and recurring charges. You will need to consider the following:
- Is there a one-time payment associated with acquiring the gateway? Some will be charged, while others will be free.
- Is the payment gateway charging a setup fee?
- Is there an annual membership fee?
How much do transaction fees cost? Numerous contracts will have a minimum flat fee plus an extra percentage.
Location
Numerous payment gateways support just a limited number of countries and currencies. For instance, if a payment gateway accepts just US dollars and you want to trade in a different currency, you will not utilize it.
WooCommerce has a nation filter in its plugin store, which allows you to determine which payment gateways are available in your country:
Security
Customers will often refrain from making purchases from you if they believe your eCommerce business is not safe. That is why most payment gateways need you to have an SSL certificate (secure socket layer). This encrypts and secures all communications between your site and its clients. When a website displays the green padlock, it indicates that an SSL certificate protects it.
The bulk of the gateways we’ll examine today will need an SSL certificate. Additionally, you should ensure that your website complies with the Payment Card Industry Data Security Standard (PCI DSS).
Summing Up
As is the case with most things in eCommerce (and life in general), there is no one-size-fits-all option when it comes to picking a WooCommerce payment gateway. Whichever works best for you is determined by the kind of your company and your budget. We have, however, made a few suggestions based on the location of your shop.
The majority of firms will not fall neatly into one of the four categories previously stated. That is not an issue for Woo since it supports numerous payment gateways. As a result, you might set up a checkout using Stripe, Paypal, or even Amazon Pay and allow your consumers to choose their preferred payment method.
Finally, each WooCommerce payment gateway described above will enable your consumers to pay you fast and securely. We just advocate taking the time to choose the one/combination that is most appropriate for your requirements! If you want more guidance about WooCommerce Payment Gateway then click here to know more.
